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View to Brighton Pier from the New Steine, Brighton

The mods are back in town!

Scooter power

Brighton is known for many things: entertainment, fashion, music, digital culture and its love of the obscure. But if there’s a Brighton image that stays in the front of many people’s minds, it’s the one of mods and rockers battling it out on the beach.

The mid-sixties were a time when the generation born after the war was expressing itself.  And these two sub-cultures ended up as rivals, and clashed in running battles on Brighton seafront.

Perhaps the symbol of the mod culture was the Vespa motorbike. This, a parka with a target on the back, and a Ben Sherman were de rigueur for mods at the time – at least that’s how they are represented, there was, and is, much more to mod culture than Quadrophenia.

Now, if you love the scooters, this weekend is the one for you: it’s the Mad Weekender. There will be Lambrettas and Vespas from all around the world rolling up.

It’s been 46 years since the original modernists made their impression on Brighton and celebrations will be going on all weekend.

Volks is hosting the welcome party and Komedia is running two consecutive all-nighters.

And to finish off, there’s a scooter competition on Sunday followed by a ride out to Beachy Head.

So expect to see some proper dapper gents, and box-jacketed babes. Brighton: the mod generation is back in town!

For more on what it means to be mod now, look here and here

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