Gladrags and handbags: it’s Brighton Fashion Week
Brighton has always been a fashionable place. Hotels in Brighton have long hosted designers, stylists and photographers keen to shoot here. And we know the shopping in Brighton out of this world!

Masato soon to be showing in Brighton
So, when it comes to Brighton Fashion Week, it’s no surprise that we’ve got a fabulous fashion designer and pattern cutter, Masato, staying with us in our Brighton bed and breakfast.
Busy preparing for the show, we caught up with him:
What’s in your mix for Brighton Fashion Week?
Brighton is like my home town as its my first place to live in UK. It’s a feeling that Brighton gets in people’s heart to visit or live. It’s my pleasure to come home and show my collection in Brighton.
How do you describe your style?
I want them to be real and comfortable. It would be nice if a girl in my clothes is in the jazz bar, somewhere for a night out.
This summer, what’s hot and what’s not for looking cool on Brighton beach?
Doing whatever you want to do on the beach with your friends – Smiling is much better than looking hot!
Your one summer styling tip for guys and one for girls:
For guys including me, we must get cool t-shirts. For girls, let’s wear skirts more.
Seen anything special in the madcap mix of styles of Brighton?
Definitely the mapcap Jess Eaton! (she’s showing again this year)
Why should people come from London to go shopping in Brighton?
Shopping is not only about buying something. Take your friends to Brighton for shopping and have a fun. I promise that it will be one of your favourite days-out!
More on Brighton Fashion Week and Masato
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